The Imaginary Friend Society campaign was created by RPA with the intention of gathering a selective group of studios together to deliver a great message for a great cause! Their campaign focused on communicating a message of comfort to kids with cancer at hospitals. Each script was aimed at depicting something delicate and relatable to what these kids were going through. This one was about what goes into an MRI session and our task was to tell this story in a whimsical way.

for more information, please go to Roof Studio Website here.

Movie: What is an MRI? 
Client: Pediatric Brain Tumor Foundation
Agency: RPA
Production Company: Roof Studio
Director: Guto Terni