Coke - Bear Hug

Coca-Cola brought back its famous polar bear family, this time in order to celebrate Mother’s Day. The year 2013 marks the 20th anniversary of these characters’ debut in TV commercials, even though the iconic Polar Bear had been a staple of print advertising since 1922.

Created by WMcCann agency and produced by Vetor Zero/Lobo – the first time a Brazilian team was responsible for a Polar Bear campaign – the spot entitled “Bear Hug” shows a variety of tender moments between mother and children, expressing the importance of Mother’s Day as a family bonding moment.

Working as a Lead Compositor this spot was a real challenge. We did the comp of white and fluffy fur.

movie: Mother's Day
client: Coca-Cola
agency: WMcCann
director: Mateus de Paula Santos / Nando Cohen
CG Supervisor: Fabio Shigemura
Art Direction: Fred Palacio, Ricardo Riamonde
Lightning/Render: Igor Colaiacovo , Felipe Mattos, Guilherme Rizzo, Tiago Dias
Compositing: Bruno Ferrari, Renato Carone & Guilherme Tollmeiner